150401 [EXCLUSIVE] [MV Review] Girls' Generation - 'Catch Me if You Can'

On April 1, an SM Entertainment insider source came to visit the new allkpop office located in Ridgefield Park, New Jersey. After some fried chicken lunch, afternoon tea, cookies (all the cookies), and other pleasantries, the insider gave a screening of "Catch Me if You Can.

To get fans pumped, SM has requested allkpop to provide an MV review ahead of its release. allkpop, in consideration of our readers, was more than happy to oblige.

The MV definitely strays from Girls' Generation's usual style. Although the girls look gorgeous and glammed up as usual, their outfit changes are sporadic, random, and 100% made of pure awesome. Wearing baggy pants and white tops against a dingy set in one scene, they quickly switch things up and can be seen dancing in pastel-colored, chiffon skirts up in the clouds. In yet another scene, the girls come back down to earth as hipsters of New York City, complete with big glasses, beanies, and plaid shirts. Jumping from place to place, the girls prove that they can rock any style they choose all over the world.

I was also impressed by the effects used throughout the MV. The CGI was especially amazing. If you thought the cat in Red Velvet's "Ice Cream Cake" was random, wait until you see the CGI-ed rainbow-haired unicorn chewing on a cloud like it's cotton candy (although our insider insists the unicorn was completely real). They even make use of the unicorn, integrating it into their choreography as they slide down its back for a sweet new dance move--the rainbow butt slide. A unique alternate to all the sexy, butt-utilizing dances out there. The random, CGI sweet potatoes that Seohyun starts chasing at the very end also added an adorable touch to the visually intense MV.

Overall, I enjoyed the MV theme of being in a chase as it correlates well to the song's challenging and coy title, "Catch Me if You Can." Whether it's the camera chasing the girls across the globe or the girls chasing random things themselves (Seohyun and sweet potatoes FTW), the MV really embodies the concept of always being in pursuit of something. Although there isn't much of a story to the concept, it is definitely different from SM's infamous "dancing-in-a-box" MVs and will leave SONEs baffled at first, yet happy with the outcome. Ten out of ten. If not for the girls, then at least for that adorable unicorn!

Make sure to also keep an eye out for the 4:01 mark in the MV. Although we're not allowed to spoil the exact surprise for you, let's just say, you'll be completely blown away! Stay tuned.