On July 10th, Casio Computer Co., Ltd. announced that it has signed Girls' Generation as the face of a Baby-G advertising campaign that will begin in July 2012. Aside from their popularity, the group was chosen because they embody the "tough, cute, cool" concept of Baby-G, Casio's shock resistant watches for women.
On their press release they also said that, "Girls' Generation is the ideal match for the Baby-G brand, with the group's adaptable yet tough, active image and sporty, healthy beauty, topped by the individuality of each of the nine member's fashionable lifestyles. Girls' Generation will represent the face of the brand in South Korea, China, Hong Kong, Macau, Taiwan, Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and Australia".
Baby-G was first launched in 1994 and it is Casio's watch brand for women which inherits the toughness of its shock-resistant G-SHOCK watches. By appearing in product catalogs and advertisements, Girls' Generation will promote the Baby-G worldview to young women, the brand's target demographic.
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